Hamilton Kea

[arafathossain]

It seems simple to answer a question like this, but I can tell you that for many companies it is not, because they do not even know what their field of action is , that is, what audience they are addressing.

To understand whether or not a company should have a local strategy , it must respect at least these three points:

Its typical clientele is within a maximum radius of 70/80 km.
Your business needs customer contact.
It must satisfy the customer's need quickly .
Let's look at each of these aspects in more detail.

1. Local Marketing Strategy: The Distance Problem
Obviously the 70/80 km saudi data limit is not a must, there are many exceptions. For example, it could also happen that you find customers who travel 100/150 km to reach your business, but it happens ... I mean it's an opportunity that happened but it can't be a rule on which to base an entire business strategy.

The average user is lazy, he doesn't like to rush to reach his goal, he wants everything right away, so with a few kilometers he has to get what he needs.

On the professional side, however, it must be considered that those who have to reach a distant client will work at a loss , or will have to review their fee because they will have to add the trip to their costs. This will lead to two consequences: losing money or having a higher price.
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saudi data

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