Hamilton Kea

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At the agency, we often discuss how AI is changing the industry. One of our previous posts raised a pressing question: can AI replace human copywriters?

A copywriter's perspective
To get to the bottom of this question, we spoke to three of our experts: two digital marketing coordinators and a digital strategist.

Editor's opinion
Our editor has a love-hate relationship with AI. AI is considered a very useful tool for research. For example, quickly finding trends, popular queries, latest news content writing service and statistics is something that takes a lot of time, but AI can do it quickly, providing valuable information for marketers.



It is also noted that AI platforms (such as ChatGPT) help quickly check spelling and grammar, which saves time. However, using AI to generate captions for social media posts is ineffective. Consumers value authenticity and individuality, and AI generation often sounds formulaic and impersonal.

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Marketer's opinion
The marketer shares this opinion. AI is used to find ideas when there is difficulty in choosing a topic. For example, using ChatGPT to find current topics or trends in a particular month is very useful for generating ideas.

However, it is noted that AI texts often lack personality and are unable to convey a variety of brand voices. Despite this, experiments with AI image generators yield unexpected and funny results that, although not suitable for social media, can serve as a source of inspiration.

It happens that AI “does not want” to create the necessary content, which may lead to the need for adjustments and revisions.

Opinion copywriter
An agency copywriter uses AI platforms like ChatGPT to generate ideas and outlines. This is considered a useful tool, but it is not recommended to rely entirely on AI for writing. AI texts often look unnatural, trivial, and formulaic.

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It is noted that the AI-generated content is easily recognizable, so it cannot be used as a primary tool. However, the agency is open to future AI capabilities, noting that ChatGPT did not exist a few years ago.

Most agency employees agree that AI is not yet capable of replacing human copywriters. It is useful for generating ideas and checking texts, but its facelessness and templates prevent achieving genuine interaction with the audience.

AI may become more sophisticated over time, but for now, human writing skills remain essential to creating unique and effective content.

Our position
At the agency, we value authenticity and an individual approach to each client. We believe in the synergy of talented people and modern tools, not in full automation. We not only react to trends, but also anticipate them to effectively use tools like AI to achieve your goals.

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