Hamilton Kea

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In conditions of high competition and limited marketing resources, companies must use every ruble of the advertising budget as efficiently as possible. Unfortunately, advertising campaigns often fail to meet expectations, and their effectiveness remains unreasonably low. How can you make your advertising budget work 100%?

1. Formulate KPIs
To effectively manage a business, it is necessary to define key performance indicators (KPI). Experts recommend carefully developing a KPI system that will reflect the achievement of the company's strategic goals. For example, these could be indicators of sales growth, conversion increase, increase in the average check size, or cost reduction. A clear definition of KPI will allow you to track progress and make informed management decisions.

2. Calculate unit economics
To gain a deep understanding shopify website design of the economics of a business, a detailed unit economics analysis should be conducted. Experts recommend carefully examining all costs associated with attracting, servicing, and retaining each client - from marketing and sales costs to operating expenses. This will allow you to calculate key indicators such as cost price, marginality, return on investment, and customer lifetime value. Unit economics data will form the basis for optimizing the business model and pricing strategy.



3. Plan your budget
To plan your business financially, you need to develop a comprehensive budget plan. Experts recommend analyzing all expected income and expenses, forecasting cash flows, and calculating the necessary investments. This will help identify bottlenecks, optimize costs, and create a realistic financial roadmap to achieve your goals.

4. Formulate a USP (unique selling proposition)
To effectively position yourself in the market, it is important to formulate a unique selling proposition (USP). Experts advise carefully studying the offer, competitive environment and target audience in order to highlight the key advantages of the product or service that most accurately solve the problems of customers. This message should be clear, emotional and inspiring. Such a USP will become the basis of marketing and sales, helping to effectively differentiate yourself from competitors.



5. Prepare photos and videos
To create compelling visual content, you need to pay special attention to photos and videos. Experts recommend thinking about visual images that most accurately reflect the unique offer and evoke an emotional response from potential customers. Whether it’s commercials, lifestyle shoots, or educational videos, each visual material should be carefully planned, filmed, and edited for maximum impact.



6. Optimize landing pages
To effectively attract customers, it is necessary to thoroughly optimize landing pages. Experts recommend auditing the content, structure, design, and usability of landing pages. This will increase conversion and improve user experience. Key elements of optimization can be a clear statement of the USP, convenient navigation, relevant visuals, as well as end-to-end analytics and A/B testing.
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