Hamilton Kea

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Twitter:

Tweet: 140 characters maximum.
Comment with a retweet: 116 characters maximum.
Link in a tweet: takes up 24 characters (116 remaining).
Image/GIF/video in a tweet: takes up 25 characters (115 left free).
Link + Image/GIF/video in a tweet: they take up 47 characters (93 left free).
Ideal tweet length: 100 characters without a link; 120 characters with a link.
Ideal hashtag length: 11 characters or less, if possible. Use 1-2 hashtags per tweet.
Length of a video in a tweet: up to 30 seconds.
Facebook:

Maximum length of a status update: 63,206 characters.
Ideal length of a status update: 40 characters.
Ideal length of a video: 30 to 45 seconds.
LinkedIn:

Professional Headline: 120 characters maximum.
Summary: 2,000 characters maximum.
Job title: 100 characters maximum.
Status update: 600 characters.
Instagram:

Profile Bio: 150 characters maximum.
Caption: 2,200 characters maximum, but cut off on users' latest news after 3 lines of text.
3. Images & video
Including images and video in our social media posts is a trend that has continued to gain popularity in recent years. In 2018, HubSpot conducted a global survey and concluded that 54% of consumers wanted to see more video content from a brand or company in their posts. To confirm this upward trend, Cisco kcrj projects that videos will make up 82% of all Internet traffic by 2021.

graphic on writing content for social media

Source: Hubspot Research
Taking into account the above data, it is clear that we need to include images and videos in our posts. It is the perfect complement to generate the quality content that our clients expect from us.

Below is a breakdown of image size (pixels) and video length that will help your posts get a greater reach:

Twitter

Header photo: 1500 x 500.
Profile photo: 400 x 400.
Biography image: 506 x 253.
Length of a video in a tweet: up to 30 seconds
Facebook

Cover photo: 828 x 315.
Profile photo: ≥180 x 180.
Shared image: 1200 x 900.
Preview image in shared link: 1200 x 628.
Ideal length of a video: 30 to 45 seconds.
LinkedIn

Banner image: 1850 x 200.
Profile photo: 400 x 400.
Cover photo: 1536 x 768.
Shared image: 350 pixels wide.
Shared Link Preview: 180x110.
Logo image: 400 x 400.
Instagram

Profile photo: 110 x 110.
Thumbnail image: 161 x 161.
Shared images: 1080 x 1080.
And speaking of video, we cannot overlook Snapchat and Tik Tok , although they are not “mature” social networks like those mentioned above, they are showing an upward growth line. Their popularity and their video-focused interface allows us to carry out marketing campaigns that can create opportunities to make our products or services visible.

4. Hashtag
Although they became popular thanks to Twitter, today hashtags are present on all platforms and should also be present in your company's social media content writing, as they allow users to find and follow brands, events and promotions that interest them.

Below we detail a series of tips for optimal use of hashtags on different social netwo
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