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There are several typical examples of B2B businesses, including logistics agencies, advertising agencies, software companies, graphic design services, office furniture manufacturers. Customers, known as other companies, purchase products and services from these B2B sellers to use in further production or serve for internal purposes.

B2C stands for business-to-consumer. In this form of business transactions, goods and services are marketed to individual consumers. B2C companies sell products directly to end list provider consumers. The business transaction here is shorter than that of B2B. As a consumer, you may be more familiar with B2C than B2B. The presence of B2C is right for your daily purchase. When you go to an Apple Store to buy a smartphone or buy food from a supermarket, it is B2C.


In B2B and B2C, the focus is always on direct communication to customers. Therefore, marketing strategies in B2B and B2C depend on the target audience. This results in a coherent and customer-centric sales process to have the overall final goal of selling and/or loyalty. Identifying and defining your customers' buyers is essential for successful marketing.
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