Hamilton Kea

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Traditional companies have long decided to combine their efforts through strategic partnerships , generally to pool resources or improve their positioning on a market. These methods can also be used by infopreneurs. They allow you to quickly and effectively reach a new clientele. Creating strategic alliances with other entrepreneurs is a more powerful growth lever than cold calling. However, it is relatively little used in France. Setting up such a collaboration requires good preparation as well as convincing arguments, which I detail in this article. Why consider a strategic partnership when you are an infopreneur? Strategic alliance to develop your customer baseEstablishing a strategic partnership with another infopreneur, or even a physical company, allows you to conquer new markets and grow your subscriber list.

It is not, as in traditional businesses, about pooling bulk email campaigns resources, but customers. In general, you seek prospects individually (cold calling) or by attracting them through your content and your reputation (inbound marketing). Here I present you a third solution: obtain a qualified clientele already established by another entrepreneur. This tactic is much more effective and less time-consuming. What should you pay attention to in order to propose an effective strategic partnership? For this cooperation to be accepted and profitable for both parties, you must identify companies that have the same clientele as you, but with which you are not in competition. You must therefore identify your own clientele, using the personas method.



It allows you to create the profile of your typical client: age, gender, socio-professional category, level of education, interests, etc. Thanks to this strategic partnership profile, you can then identify other companies that sell their products and services to the same people. For example, if you have a blog that provides advice and coaching on green living, you probably have the same clientele as organic stores or packaging-free stores in your area. How to approach future partners to create strategic alliances? Among the companies with the same clientele as you, you must identify the most influential ones, and those that are likely to promote you to their audience. You cannot approach them cold, without preparation, at the risk of losing any possibility of collaboration.

In a strategic partnership, the greater the notoriety of the partner envisaged, the more carefully your approach must be thought out. The preparation Making initial contact is essential. There is nothing worse than receiving an unsolicited, unpersonalized email. By doing this, you are sure to close the doors to many partners and customers. To put your future partner in the most favorable position possible for your request, you must: Collect information about his background, his values, his products, his events… You must get to know him. Take care to identify your common points, so as to highlight them once you ask him.
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