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2022 has become the first year since Covid when life for restaurants has seemingly improved. And in many ways, we helped. While the economy was licking its wounds, catering costs were rising, and staff were in no hurry to return to the kitchens, one could doubt that establishments would cope. But the support of visitors had a positive effect.
But that's not the only trend the foodtech community is facing. BentoBox (a CMS platform that allows establishments to serve customers online) collected data from 14,000+ restaurant partners around the world. Here are the trends that stood out.
The discrepancy between expectations and reality. Or how establishments were resurrected after the pandemic?
While restaurant customers returned in droves, for much of the year, establishments struggled to meet demand amid rising costs for both food and labor. Inflation was eating into already slim profit margins. And despite what anyone could tell, restaurant menu prices had risen less than their cost of production.

The second trend is labor shortages. Despite the fact that wages for workers have increased by 21% since 2020, 65% of restaurants still do not have enough staff to meet customer demand.
Internet Marketing and Ecom to Reduce Customer Return Costs. Time to Try Something New!
In order not to pass on growing costs to mobile app development service their customers, restaurants have increasingly begun to implement online technologies. The use of marketing tools (mailings, advertising, social networks, etc.) and immersion in e-commerce (online sales on marketplaces and their own sites) has allowed them to increase customer returns for a much lower price.



52% of restaurants used technology to address labor shortages 24% of restaurants used technology to address rising costs Revenue from loyalty program promotions increased by 74% Revenue from email campaigns increased by 8% Returning customers made a whopping 35% of online orders (up from 29% in 2021) And email campaigns brought in another 11%.
Digital gift card revenue grew 9%. The average gift card sold online was worth $120, but restaurant diners only redeemed 73% of that ($89). Restaurants kept the difference.
71% of establishments believe that the use of technology has improved the quality of service to their guests.

Use maps and SEO if you want to be found. Down with the invisibility cloak!
It’s hard to believe, but in 2022, if you don’t have a website, social media, and a map, you’re unlikely to be found. 75% of diners use search engines to find a place to dine. Google Maps has helped find more restaurants than any other review platform in the industry.
59% - search engines
55% - restaurant website
37% - third-party applications
35% - social media.

How did these people look for their establishment?
Older people googled specific search queries, such as the name of a restaurant or type of cuisine. Young people prefer to search for establishments by reviews, descriptions, or prices, without asking specific questions.
Accordingly, those restaurants that invested in SEO, PR or took care of good advertising won the race for visitors.
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